Ultimate tips for marketing your music online.
Once you’ve distributed your music online, it’s important to do the marketing so that people can find and listen to it. Here are the ultimate tips by ForeVision Digital.
Table of Contents
1- Create a strong social media presence
Set goals.
What are your social media goals?
What do you hope to accomplish with your social media presence?
Do you want to use social media to increase brand awareness, more streams, monthly listeners?
Once you know your goals, you can create content and marketing plans that are specifically designed for you to achieve them.
Choose the right platforms. Not all social media platforms are created for same purpose. Some platforms are better suited for certain genres of skilled people and audiences than others. Perform research to identify the more optimized platforms where your target audience is most active and forwarded towards your style of content.
Create high-quality content. Your content should be, engaging, and relevant to your targeted audience. It should also be visually appealing. Have some professionally shot high-quality images and videos, and experiment with different types of content, videos, and live streams, just bring on some difference to the table.
Interact with your audience. Social media is a two-way street. Don’t just post content and sleep on it. Reply to comments and appreciations, and participate in conversations. This will help you build relationships with your audience and create a community around your brand and trust us, you always want them by your side.
2- Run social media ads
Understand your target audience’s demographics, interests, and behaviors. Use tools provided by social media platforms like Facebook Ads Manager or Twitter Ads to create a detailed audience profile, or you can directly come to us, we’d be happy to help with our artist friendly economic plans.
Determine how much you’re willing to spend on your ad campaign. Social media advertising can be cost-effective, but it’s essential to set a budget that aligns with your goals and resources, and through the trusted hands of ForeVision Digital and their free to premium plans.
3- Submit your music to blogs and playlists
Submitting your music to blogs and playlists is a vital part of music promotion.
Identify blogs, and playlists that align with your music genre and style. Here, ForeVision Digital can serve you with both editorial playlists of different platform and artist playlist. Their helpful marketing team ensures that the song lands on potential platforms.
Write a compelling press release that defines your music. Attach essential data such as artist name, track title, release date, genre, a brief description of the song. Be clear and concise.
Create an Electronic Press Kit (EPK), which will hold hold important information about your music and you as an artist. It typically includes your press release, high-resolution images, a short bio, links to your music, and contact information, which later helps artist to get live shows and events. There are people who are constantly searching rising stars.
4- Play live shows
Live shows provide a unique opportunity to connect with your fans on a personal level. It allows you to interact with them face-to-face and let them know in person.
Playing gigs in your local area or neighborhood can help you build a dedicated local following. These fans can become your core supporters, attending your shows regularly, spreading the word which can lead you become more recognized.
Networking can connect you with fellow musicians, venue owners, promoters, and music industry professionals at gigs. These connections can lead to future collaborations.
5- Submit your music to blogs and playlists
Write a compelling and concise pitch email to accompany your music submission, provide key details about your music (such as genre and release date), and explain why your music is a good fit for the blog or playlist.
Before submitting, ensure that your music is professionally mixed and mastered.
Be Patient and wait for them to reply, do not spam. Remember you are in a long race, so foster relationships and grow naturally.
6- Collaborate with other artists
Collaborating with other artists can be a rewarding and growth-oriented experience for musicians.
Leverage the skills of artists who has unique skills and talents.
Tap into the existing fanbase of your collaborators. This can help you reach new audiences.