What is an EPK and how to create one ?
EPK serves as a centralized, organized, and professionally presented representation of an artist’s work. This tool is essential for networking, promotion, and pursuing diverse opportunities within the music industry.
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An EPK or Electronic Press Kit can become handy for musicians who are looking for Credibility, Booking opportunities, Festival and Shows, Labels, Sponsorship and Endorsements, Streamlined Communication, Radio Play, Online Presence.
What should be included in an EPK?
A well-structured band EPK should hold all the elements required by the press to readily access the materials necessary for featuring your latest music or project. Details like:
1. Artist bio
Start off with sentences that say who you are, and mention your genre of music, plus a recent accomplishment. This serves as your elevator pitch, a brief introduction you might use when introducing yourself in person, paint a clear picture about you
2. Promotional photos
Next thing to put into an EPK is high-quality photos, an image in landscape orientation, leaving some empty space around the main subject (which is you), is recommended to enhance the professional appearance of your visuals on social media platforms or music review websites, as it allows for potential cropping while maintaining a polished look.
Because your EPK represents your musical identity, select your most popular tracks. A promoter or music supervisor might be unfamiliar with your music, and their attention span may be limited to just a brief listen to your initial tracks. Therefore, it’s important to include songs that you believe represent your talents effectively.
If you intend to utilize your EPK to secure performance opportunities, ensure you attach live videos. This way, venues or event organizers can experience your live performance firsthand through both sight and sound. If you are using EPK to promote a new album, including a lyric or music video for a track from the album can be an effective strategy to enhance audience/editor/producer’s engagement.
5. Press and reviews
Reviews contribute to the idea of realness and provide motivation for listeners to engage with the music, indicating its value. Articles that writes about banger stage performance might lead to bigger shows and events. Remember, do not overwhelm the reader with all these but just let them know about your presence.
6. Highlights and achievements
You can showcase your musical achievements by mentioning any awards you’ve achieved, your presence on radio, or your accomplishments on prominent streaming platforms and YouTube. Don’t forget to mention if you’ve had the opportunity to tour with a major artist or participate in significant festivals in this section of your EPK. The intention behind showcasing your musical achievements is to generate excitement and increase visibility for both your music and your identity as a performer.
7. Social and streaming links
Establish links to your social media profiles on platforms like Instagram, Youtube, Spotify, JioSaavn or your website if those are the places where you possess a larger fan base. Let them know that you are presentable on both on and off the stage.
8. Contact information
Merge comprehensive contact details on your EPK page is a crucial component. Having all this information conveniently accessible in a single location benefits media outlets and booking agents. You can opt for either a contact form or display an email address directly on the page.
Still unsure about to do all these hard work?
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